Universal Vocabulary
A model in a dark dress in front of a wall made of hundreds of small fashion images

Universal Vocabulary

Understanding Form and Medium

Universal Vocabulary gives meaning a form that is understood: for organisations, in every medium, across the universal field of communication.

What we do

Fashion, Media Services. Image produced by Universal Vocabulary, AI-generated.

Latest

All news

What we do

The work of Universal Vocabulary goes to the essence of how organisations are understood.

Publishing · Media Services · Infrastructure & Distribution

Developments

From our publications

The Universal Gazette

theuniversalgazette.com

READING THE WORLD

The Universal Gazette is the publication of Universal Vocabulary. It treats global questions from the perspectives of the world’s eleven regions, in commentary, essays and short videos, written to be read and understood anywhere.

  • North America
  • Mexico and Central America
  • South America
  • Northern and Western Europe
  • Eastern and Southeastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Central and South Asia
  • East Asia
  • Southeast Asia
  • Oceania and the Pacific

From our Media Services

For companies and organisations

Financial news, condensed into form.

Financial news shapes decisions in companies, institutions and households around the world. Financial Shorts take up current developments and read them against the policy of the Federal Reserve.

Each short gives a development a form of its own: understood at a glance, with or without sound, on every screen.

We design Financial Shorts for companies and organisations, for their clients, their partners and their channels.

Request a sample
Global bonds hit decades-high yields. A short commentary from The Universal Gazette.

From our Infrastructure & Distribution

Short-form commentary on current affairs, for websites and screens worldwide.

Universal Feed provides short video commentary on current affairs, free of charge, to anyone who publishes or operates a screen: websites, blogs and newsletters, hotels, airlines and public spaces. The commentary covers all subject areas, is produced in different lengths and is designed to be understood with or without sound. The feed is open to any publisher, anywhere.

Enquiries: feed@universal-vocabulary.com

The service is available to:

  • Websites

    Websites and online publications.

  • Blogs and newsletters

    Independent writers and publications, on any platform.

  • Hotels

    Hotels and hospitality.

  • Airlines

    Airlines and in-flight entertainment.

  • Public screens

    Operators of public screens.

  • Apps

    Apps and platforms.

From our Media Services

A mosaic of hundreds of small fashion images that together form a model wearing a dress
One image, made of our images. AI-generated.

Global rollout

Fashion

Images sell the product. On a model, a garment is understood at once, and buyers see what they are buying. We put every item in your catalogue on a model, without a single photo shoot, from the annotation of each item to the final check, in the look of your shop. A free test with items from your own shop is available on request.

Human in the loop. A person controls every step.

  1. 01

    Understanding

    A person looks at your shop: its catalogue, its customers, its look.

  2. 02

    Annotation

    Each item is recorded and annotated by a person.

  3. 03

    Generation

    Model images are made from your own photographs, with a person following every run.

  4. 04

    Styling

    A person sets backgrounds, framing and models for your catalogue.

  5. 05

    Control

    Every image is checked against its original by a person.

  6. 06

    Delivery

    A person releases every delivery, ready for your shop.

Fashion in practice

More examples

The garment as it was photographed, and as it is shown.

Ruched jersey dress on a mannequinRuched jersey dress worn by a model, AI-generated
Ruched jersey dress
From mannequin to model. AI-generated.
Men’s wool blazer on a hangerMen’s wool blazer worn by a model, AI-generated
Men’s wool blazer
From hanger to model. AI-generated.
Printed cotton blouse on a mannequinPrinted cotton blouse worn by a model, AI-generated
Printed cotton blouse
From mannequin to model. AI-generated.
Floral panel dress on a mannequinFloral panel dress worn by a model, AI-generated
Floral panel dress
From mannequin to model. AI-generated.
No shoot
every item shown on a model
Every image
checked by a person against its original
One process
from annotation to the final check
Worldwide
delivered remotely, to sellers everywhere

Fashion · Global rollout

Phase 1: Lead partners

In the first phase of the rollout, we are establishing partnerships with lead sellers of different sizes, in different countries. We get to know each shop, its catalogue and its customers, and plan the image production together.

Become a lead partner

fashion@universalvocabulary.com

Floral panel dress on a mannequinThe same dress worn by a model, AI-generated
Floral panel dress, from mannequin to model. AI-generated.
  1. Introductory terms

    Lead partners receive an introductory price per delivered image.

  2. Your shop’s look

    Backgrounds, framing and models are set up for your catalogue, and stay consistent.

  3. One process

    From annotation to the final check, everything comes from one hand.

  4. A person for you

    You talk to a person who knows your shop and is there for you, not to a machine.

Documents

The library

Texts that shaped how the world communicates, from 1945 to today. Each links to its source.

Who is Universal Vocabulary?

An independent media organisation based in Bonn, Germany’s United Nations City. We work for organisations and readers worldwide.

What does Universal Vocabulary do?

We give meaning a form that is understood, in every medium. Our work spans publishing, media services, and infrastructure and distribution.

What are Media Services?

Work made for companies and organisations, in the form and medium they need. Fashion and Financial Shorts are two examples.

Who are Financial Shorts for?

For companies and organisations that address a demanding, international audience. Every short is designed by a person, on their topics and in their design.

What is Universal Feed?

Short-form commentary on current affairs, provided free of charge to websites and screens worldwide.

What is The Universal Gazette?

A publication of Universal Vocabulary. It treats global questions from the perspectives of the world’s eleven regions.

The Sun in X-ray, Yohkoh satellite, NASA / Yohkoh Legacy Archive, 1992

From the collections

Image credits
Palais des Nations, Geneva
Palais des Nations, Geneva, Filzstift, 2001
Self-portrait, staring
Self-portrait, staring, Rembrandt van Rijn, 1630
Richard Wagner
Richard Wagner, Franz Hanfstaengl, 1871
Head of Leda
Head of Leda, Leonardo da Vinci, c. 1504–06
Lunar Laser Ranging Experiment, Apollo 11
Lunar Laser Ranging Experiment, Apollo 11, NASA, 1969
Abraham Lincoln
Abraham Lincoln, Alexander Gardner, 8 November 1863
Franz Kafka
Franz Kafka, Atelier Jacobi, c. 1906
Ulysses S. Grant
Ulysses S. Grant, Brady-Handy Collection, 1870–80
The Sun with sunspots
The Sun with sunspots, NASA, 1992
Studies of water passing obstacles and falling
Studies of water passing obstacles and falling, Leonardo da Vinci, c. 1508–09

Location

Based in Bonn, Beethoven’s birthplace and Germany’s United Nations City.

A place of international dialogue on the questions of the future. We work from here, for clients and readers worldwide. About Universal Vocabulary

Write to us

Fashion

Online fashion sellers, worldwide

fashion@universalvocabulary.com

Financial Shorts

Companies and organisations

studio@universal-vocabulary.com

Universal Feed

Websites and screen operators

feed@universal-vocabulary.com

The Universal Gazette

Readers, press and publishers

info@theuniversalgazette.com